Intro

published on 12 July 2020.

Our services use cookies and other similar technologies, such as pixels or local storage, to help provide you with a better, faster, and safer experience. Here are some of the ways that our services, including our various websites, SMS, APIs, email notifications, applications, buttons, widgets, and ads, use these technologies:

  • to log you into Litebase
  • save your preferences
  • personalize the content you see
  • protect against spam and abuse
  • and show you more relevant ads

Below we explain how Litebase, our partners, and other third parties use these technologies, your privacy settings, and the other options you have.

What are cookies, pixels, and local storage?

Cookies are small files that websites place on your computer as you browse the web. Like many websites, Litebase, and our other services use cookies to discover how people are using our services and to make them work better.

A pixel is a small amount of code on a web page or in an email notification. As many services do, we use pixels to learn whether you’ve interacted with certain web or email content. This helps us measure and improve our services and personalize your experience.

Local storage is an industry-standard technology that allows a website or application to store information locally on your computer or mobile device. We use local storage to customize what we show you based on your past interactions with our services.

Why do our services use these technologies?

Our services use these technologies to deliver, measure and improve our services in various ways. These uses generally fall into one of the following categories:

Why do our services use these technologies?

For Authentication and security

  • To log you in and out of Litebase.
  • To protect your security.
  • To let you view content with limited distribution.
  • To help us detect and fight spam, abuse, and other activities that violate the Litebase rules.

For example, these technologies help authenticate your access to Litebase and prevent unauthorized parties from accessing your account. They also let us show you appropriate content through our services.

Why do our services use these technologies?

For Preferences

  • To remember information about your browser and your preferences

For example, cookies help us remember your preferred language or the country that you are in. We can then provide you with Litebase content in your preferred language without having to ask you each time you visit Litebase. On Litebase, we can also customize content based on your country, such as showing you what topics are trending near you or to withhold certain content based on applicable local laws.

Why do our services use these technologies?

For Analytics and research

  • To help us improve and understand how people use our services, including Litebase buttons and widgets, and Litebase Ads

For example, cookies help us test different versions of our services to see which particular features or content users prefer. We might also optimize and improve your experience on Litebase by using cookies to see how you interact with our services, such as when and how often you use them and what links you click on. We may use Google Analytics to assist us with this. Learn more about the cookies you may encounter through our use of Google Analytics. We might also use cookies to count the number of users that have seen a particular embedded blog or content.

Why do our services use these technologies?

For Personalized content

  • To customize our services with more relevant content, like tailored trends, themes, ads, and suggestions services to use.

For example, local storage helps us save your current position on the dashboard so that we can help you resume from where you left from. cookies help us set your theme and ui settings.

Why do our services use these technologies?

For Advertising

  • To help us deliver ads, measure their performance, and make them more relevant to you based on criteria like your activity on Litebase and visits to our ad partners' websites.

For example, we use cookies and pixels to personalize ads and measure their performance. Using these technologies, we can show you ads and evaluate their effectiveness based on your visits to our ad partners' websites. This helps advertisers provide high-quality ads and content that might be more interesting to you.

We also work with third-party advertising partners, including Google, to market our services and serve ads on behalf of our advertisers, including through the delivery of interest-based ads.

Where are these technologies used?

We (along with third parties) use these technologies on our websites, applications, and services and on other websites, applications, and services that have integrated our services, including third-party properties that incorporate our advertising technology.

This includes our ad partners’ websites and sites that use our embeds, including embedded timelines. Third parties may also use these technologies, for example, when you click on links from our websites or applications, view or interact with third-party content from within our services, or visit third-party websites that incorporate our advertising technology.

Managing or Disabling Cookies

You may manage the storage of Cookies on your device by customizing your browser settings, clicking on the "Cookie Preferences" link at the bottom of this page (where Implied Consent is applicable) or, if you do not agree to the use of a Cookie described in this Policy, may set your browser to reject all or select technologies. You can also withdraw your consent to existing Cookies by deleting the cookies that have already been stored.

Please note, Litebase cannot ensure that a Service will function as intended if you elect to disable Cookies on your device.

Changes

Amendments to this Policy may be made at any time and you should check back frequently for any changes. Litebase shall have the right and ability to amend this Policy at Litebase's sole and absolute discretion, and any amendments herein shall be effective within fourteen (14) days of being posted by Litebase or by your continued use of the Services, whichever later.

Any questions about this Privacy Policy?

Click on the button at the right of this section. You can also email our support team at [email protected].